Notifications are templated messages that are pre-approved by WhatsApp.
What is a WhatsApp Business message template?Ī WhatsApp message template provides a way to proactively reach out to your customers using WhatsApp notifications. The interactive message template is designed to make it easier to support these efforts and increase your customer engagement. It’s no surprise then that businesses of all kinds are using WhatsApp to provide customer support – either through a chatbot or live agent – and send proactive notifications, such as back in stock notifications, monthly reports, receipts, and more, as part of their WhatsApp marketing strategy. 61% of customers say that messaging is the easiest, most convenient way to contact a business, and WhatsApp Business API enables medium and large enterprises to talk to customers on their favorite chat app. Used by 2 billion consumers in more than 180 countries, WhatsApp is the customer communication channel of choice for many businesses.
Here we’ll explore what these templates look like and how to use them to increase customer engagement.įirst though, it’s worth reiterating the business benefits of a WhatsApp marketing strategy. In July 2020, WhatsApp released a new form of notification templates: Interactive Message Templates (also known as WhatsApp Interactive Buttons).
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